Webucator’s marketing team recently presented a webinar to introduce the basics of social media. Many attendees asked questions that we didn’t have time to answer. Below are some of the questions, and the marketing team’s responses to them. You can also learn more about social media by exploring our social media training options.

[youtube:http://www.youtube.com/watch?v=Jqk7HxsSJlY=505&w=640]

Social Media Questions and Answers

Q: I’d like to know if other entities have specific staff dedicated to social media tasks. I can’t imagine having to perform my other job duties AND have to maintain all the various social media communications as well.

A: Yes, social media can be time consuming, but it depends on how much you want to get out of it. If you look at some of the larger corporations, they do have social media teams, spend a lot of time and resources, but they do get some desired results. I would recommend trying one social media platform at a time, and use a social media monitoring tool, such as HootSuite to help with the managing. If you do have multiple people who will be contributing to the effort, consider assigning tasks, dividing up the various social media sites, and having regular meetings to make sure you are all on the same page.

Q: Where / how do you insert HTML in Facebook?

A: There are numerous apps you can use to do this. Here is a link to all of the Facebook apps. The old way to add HTML to a page was using Facebook’s Static FBML application. Now, Facebook has changed the way that companies can add HTML to a page. We suggest using one of Wildfire’s applications.

Q: Do any of these social media sites include “mapping” components?

A: Of the sites we discussed in the webinar, Facebook has “Places” where people can check into your business. Here is a link. Although we didn’t discuss this site in the webinar, we also suggest looking into Foursquare, if you are trying to launch a location-based campaign.

Q: Can you recommend where/how we can create videos for YouTube?

A: There are numerous sites out there that can help you create videos. If you are doing a screencast-type video, we’ve used Camtasia Studio and if you need a quick, marketing-type video, we’ve used Animoto.

Q: Do you have an example of a college or university who is using Facebook, Twitter and LinkedIn well?

A: We may be biased in our answer to this one, but as we’re in Syracuse, New York, try checking out what Syracuse University is doing on social media. Here is a link.